7 stores that offer price matching — and everything you need to know about their Black Friday and Cyber Monday policies

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  • To make your Black Friday, Cyber Monday, and holiday gift shopping easier, we compiled a list of seven major online retailers that offer price-match policies, with a quick overview of everything you need to know about them. 
  • Some of these retailers will even price match on items featured in their Black Friday ads and Cyber Monday deals. We've noted exceptions for each retailer below.
  • To save even more, check out our best Black Friday deals overall, Black Friday deals from Amazon, Target, Walmart, and Best Buy, as well as the best Cyber Monday deals.
  • Visit Business Insider Coupons to find the most up-to-date coupons and promo codes for holiday shopping.

You've been eyeing the perfect holiday gift for a while and finally decide to go for it. You swipe your credit card excitedly, walking out of the store with your new purchase. Then, you're scrolling around on the internet only to realize it's cheaper somewhere else. We've all been there. 

Usually, this is when frustration ensues but that doesn't have to be the case. Plenty of retailers will price match, which means that if you can find a product for a lower price at another store, they'll match that low price. In the end, if you use these policies correctly, you'll save money and have peace of mind that you got the best deal out there. 

We outlined the price-match policies of seven major e-retailers, including Walmart, Target, Dick's Sporting Goods, Bed Bath & Beyond, Paragon Sports, JCPenney, and Best Buy. While all of these stores offer a price-matching feature of some sort, some policies are more lenient, while others are stricter, especially around Black Friday and Cyber Monday.

One notable missing from this list is Amazon.

The retail giant famously doesn't offer price matching as a feature — officially, that is. From experience, Amazon representatives will offer courtesy credit, which can be used like a gift card, in lieu of price-matching if asked.  To attempt this, simply navigate to the "Help" menu at the bottom of the Amazon site. Find the prompt "Need more help?" under "Browse Help Topics" and select "Contact us." While your experience and amount offered will vary, it may be a solid alternative if you don't want to go through the hassle of returning your order.

Below, you'll find everything you need to know about the price matching policies of the aforementioned retailers. Of course, heading into the store may be tricky during COVID, so it may be safer to contact retailers through a helpline or via a chat window on the store's website.

Best Buy

Shop Best Buy's best Black Friday deals now

What they'll price match: Any products from local retail competitors as well as major online retailers Amazon, HP, Dell, Crutchfield, and TigerDirect. 

When they'll price match: You can get an immediate price match when you purchase your product. You can also request a price match during the 15-day exchange and return period via phone call or online chat. It's important to note that Best Buy will not price match purchases made on Cyber Monday. 

What you'll need: Just tell Best Buy the information about the lower price that you'd like to price match so they can verify. 

Target

Shop Target's best Black Friday deals now

What they'll price match: Any identical products (size, color, model number) that are currently in stock at a select group of other online retailers, barring sale, rented, pre-owned, and refurbished items. 

When they'll price match: You can request a price match within 14 days of purchase, just call Target's guest services. This year, Black Friday purchases made between November 1 and 28, Target offers a price adjustment if the Target store or Target.com price goes down any time on or before December 24. 

What you'll need: Some sort of proof of the lower price. 

Walmart

Shop Walmart's best Black Friday deals now

What they'll price match: Any identical product that is currently in stock at one of Walmart's qualifying online retailers at the time of purchase, with certain exclusions. You can only get one item price match per day. 

When they'll price match: Upon purchase. Just contact Walmart customer care first. Walmart will not price match any sale items related to pre-Black Friday, Black Friday, and Cyber Week ads and events. See the full details here.

What you'll need: Some sort of reference to the product at an alternative retailer you'd like to price match. 

JCPenney

Shop for holiday gifts at JCPenney

What they'll price match: Any identical products with a lower current price. JCPenney will beat that price by 5%, barring major appliances and electronics. Some retailers are excluded as well. 

When they'll price match: You have 14 days after purchase to get the price match. 

What you'll need: Give customer service a call with information about the competitor and their price. 

Dick's Sporting Goods

Shop for holiday gifts at Dick's Sporting Goods

What they'll price match: Any identical product that's immediately available at their chosen selection of qualifying stores and websites. There are also some exclusions, like special sales. 

When they'll price match: Complete your price match request online through live chat or on the phone with a representative before you make your purchase. 

What you'll need: A reference from the qualifying retailer's website or an ad that shows the product you'd like to price match. 

Bed Bath & Beyond

Shop for holiday gifts at Bed Bath & Beyond

What they'll price match: Any identical products from local retailers and major online retailers. The products must be in stock at the competitor at the time of the request. Bed Bath & Beyond can't combine price match and coupons, but will pick the one that gives you the lowest price.  

When they'll price match: Before or up to 14 days after your purchase. You can request a price match in store, via email, or by phone. Any purchases made on Black Friday and Cyber Monday will be ineligible for price matching.

What you'll need: Qualifying retailer's ad or website. If you've already purchased the item, you also must include your receipt, invoice, or shipping confirmation.

Paragon Sports

Shop for holiday gifts at Paragon Sports

What they'll price match: Any product (exact same color, style, and size) except special promotions and giveaways. Paragon will match the low price plus give you 15% of the difference between their price and their competitor's. 

When they'll price match: The offer is valid for 10 days after your purchase. You can request a price match via phone call or the site's live chat. 

What you'll need: Your order number and a URL that leads to the lower-priced product, if it's at an online retailer. 

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Disclosure: This post is brought to you by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at [email protected]

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