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Edelman Trust Barometer shows importance of businesses 'speaking up' on social issues, advises Edelman CEO
Richard Edelman discusses key takeaways of the 2022 Edelman Trust Barometer
CEO of global communications firm Edelman highlighted the key lessons CEOs and other business leaders can learn from the 2022 Edelman Trust Barometer.
The 2022 Edelman Trust Barometer provides key insights for employers, and underscores the need for business leaders to play an active role in social and policy issues, Edelman CEO Richard Edelman told Fox News Digital.
The global communications firm Edelman has conducted its Trust Barometer annually since 2000, and believes trust is the "ultimate currency" that organizations build with their stakeholders.
According to the results of this year's survey, "My Employer" was viewed as more trustworthy than governments, media, corporations, advertising and social media.
Results also revealed that trust in government and media has declined since 2020, making business the "only trusted institution."
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