HBO Max Seals Deal With Roku, Making Streaming Distribution Footprint Complete
WarnerMedia and Roku have finally reached a deal for HBO Max, bringing the subscription streaming outlet to Roku’s 46 million active users and filling in a crucial distribution gap ahead of major film releases.
“We believe that all entertainment will be streamed and we are thrilled to partner with HBO Max to bring their incredible library of iconic entertainment brands and blockbuster slate of direct to streaming theatrical releases to the Roku households with more than 100 million people that have made Roku the No. 1 TV streaming platform in America,” said Scott Rosenberg, Senior Vice President, Platform Business, Roku. “Reaching mutually beneficial agreements where Roku grows together with our partners is how we deliver an exceptional user experience at an incredible value for consumers and we are excited by the opportunity to deepen our longstanding relationship with the team at WarnerMedia.”
The agreement for HBO Max, which launched May 27, comes as it prepares for the day-and-date launch of Wonder Woman 1984 and all of Warner Bros’ 2021 film releases. The slate will be available on HBO Max at the same time they play in theaters. About one-third of U.S. theaters have been closed, notably in key markets in New York and California, so the move has angered a number of stakeholders, including exhibitors, talent agencies and WarnerMedia talent and business partners.
With deals major distribution outlets like Amazon Fire TV, Comcast, Apple TV and others already in effect, Roku had been the main blank spot for HBO Max.
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