Netflix's 'Red Notice' on track to be most popular movie per new metric

Netflix is the ‘dominant’ force in streaming with linear television ‘falling apart’: Rich Greenfield

Lightshed Partners’ Rich Greenfield discusses the future of streaming and television.

Netflix's latest movie "Red Notice," starring Dwayne Johnson, Ryan Reynolds and Gal Gadot, is currently its most popular movie per a new metric released by the streaming giant and it's on track to be the most-watched ever.

On Tuesday, Netflix rolled out a new website that measures its most-viewed films and series by the number of hours users spend watching them. As previously reported, "Squid Game" tops the list for TV shows while the new action-adventure film has turned out to be a massive win for the platform.

The film stars the trio of stars on a worldwide adventure that takes them into the high-stakes world of art theft, forcing them to make reluctant alliances with one another as they seek out a treasure from ancient Egypt.

According to the streaming service's new metric, Rawson Marshall Thurber's "Red Notice" has been watched for 148.7 million hours globally since it debuted on Nov. 12 on Netflix. In the past week, the most popular series was season three of "Narcos: Mexico," with 50.3 million hours viewed. However, the first season of "Squid Game" ranks as Netflix's most-watched show or film ever, with 1.6 billion hours viewed.


Dwayne Johnson and Ryan Reynolds star in Netflix’s latest hit ‘Red Notice.’ (Netflix)

Every Tuesday, Netflix will update the site "Top10 on Netflix" with the top 10 series and films on the streaming service. Until now, Netflix has been selective in sharing viewership data. It has occasionally shared views for hits, and it logs a top 10 list, without data, on the service, itself.

Though the hours-viewed metric replaces Netflix's previous "views," which could count just a few minutes of a movie or series. Other major streaming services, like Amazon Prime Video and Disney+, don't regularly release viewership data.

‘Red Notice’ is becoming one of Netflix’s most popular movies ever. (Netflix)

Netflix's metrics still don't say how many people actually watched something on the service, and it doesn't include films or series that fall outside of its top 10. But it's the most transparent measurement so far embraced by Netflix.


"This is an important step forward for Netflix, the creators we work with and our members," Pablo Perez De Rosso, a vice president for content strategy at Netflix, wrote in a blog post Tuesday. "People want to understand what success means in a streaming world, and these lists offer the clearest answer to that question in our industry."

Netflix will publish both English and non-English rankings, and top-10 lists for more than 90 countries. The company said that it has hired the accounting firm EY to audit its figures.

Netflix is being sued by a South Korean internet provider over costs incurred by the increased traffic viewing the popular show ‘Squid Game.’ (Netflix)


At its current rate, "Red Notice" — which received largely poor reviews from critics — could become Netflix's most popular film ever. That title currently is held by the 2018 Sandra Bullock thriller "Bird Box," with 282 million hours viewed.

The Associated Press contributed to this report.

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