Tesla's Brandenburg factory becomes festival site for 'Giga-Fest'
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BERLIN – From flashing lights and booming speakers to sprawling stages and a Ferris wheel, Tesla's factory near Berlin has been transformed into a festival site for a one-day county fair on Saturday, hosted by CEO Elon Musk.
The fair, expected to attract tens of thousands of visitors with Brandenburg locals given priority, will start at 10am and bands and DJs will "keep the party going" late into the night, according to the official event website.
Musk is hoping to get the green light to start production at the site in coming weeks, which at its peak will produce 500,000 battery-electric vehicles (BEVs) a year – more than double Germany's BEV production in 2020.
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The company has also submitted plans to invest 5 billion euros ($5.8 billion) in a battery plant with 50 GWh capacity next to the site, outstripping Volkswagen's planned 40GWh capacity site in Salzgitter.
While Tesla has repeatedly reminded critics that the site will bring Germany significantly closer to achieving its e-mobility goals, some locals and environmental groups are unhappy with the American CEO's disruptive approach which they say flies in the face of German business culture.