Upfront Week 2022 Presentation & Party Schedule: Portfolio Pitches, Fewer Parties & Jimmy Kimmel
Emerging from the long shadow of Covid, we are headed into what traditionally has been known as broadcast upfront week, a ritual dating back to the three-network days and centered on the annual fall release of new car models. The moniker is less apt than ever this year, with the CW as the only broadcast network doing a standalone event; the others all are part of corporate portfolio presentations. Warner Bros Discovery CEO David Zaslav, the architect of the Discovery-WarnerMedia $43 billion merger, is expected to take the stage and make the case for the combined entity. One more recently merged entity, TelevisaUnivision, will make its upfront debut. Additionally, a newfronter, YouTube, has elbowed its way in with a breakfast and its Brandcast extravaganza.
After reaching a peak about four years ago, the party portion of upfront week has slimmed down dramatically. Agency bashes (and Entertainment Weekly & People’s cocktail reception) are a thing of the past, with only WME’s traditional Peter Luger dinner for top executives carrying on its 27-year-old tradition.
Also continuing is another upfront staple — Jimmy Kimmel’s hugely popular upfront roast at the Disney presentation, which, along with the Fox event, has left its longtime location for a new venue.
The $60 billion-plus TV ad business looks a lot different than it did the last time everyone gathered in 2019. Media companies are all now fully invested in streaming, so they are making pitches for both linear and digital properties. And yet, Netflix’s recent struggles have highlighted the need to balance digital overtures with preaching about reach the old-fashioned way.
Below is the full schedule for the presentations and parties during upfront week. (Note: all times ET.)
MONDAY, MAY 16
8:10 AM: YouTube Upfronts Breakfast
St. Regis Hotel, Two E 55th St.
11 AM: NBCUniversal Upfront Presentation
Radio City Music Hall, 1260 Avenue of the Americas
4 PM: Fox Upfront Presentation
Skylight on Vesey, 300 Vesey St.
Fox after-party at Skylight
6 PM: Telemundo upfront party
Ziegfeld Ballroom, 141 W 54th St.
8 PM: NBCU upfront party (private, invitation only)
Pool & Grill, 99 E. 52nd St.
TUESDAY, May 17
11:30 AM: TelevisaUnivision Upfront Presentation
Javits Center, 655 West 34th Street
4 PM: Disney Upfront featuring Jimmy Kimmel roastBasketball City at Pier 36, 299 South Street Pier 36
Disney after-party at Basketball City
7 PM: WME Upfront Private Dinner
Peter Luger Steakhouse, 178 Broadway, Brooklyn
8 PM: YouTube Brandcast
Imperial Theater, 249 W 45th St.
WEDNESDAY, MAY 18
10 AM: Warner Bros. Discovery
Hulu Theater at Madison Square Garden, 4 Pennsylvania Plaza
4 PM: Paramount Upfront
Carnegie Hall, 881 7th Ave.
Paramount after-party at 660 Madison (former site of Barney’s New York)
THURSDAY, May 19
11 AM: The CW Upfront Presentation
New York City Center, 131 W. 55th St.
7 PM: The CW Private After-Party (invite-only)
Location not disclosed
Monday, May 2
Your Complete Guide to Pilots and Straight-to-Series orders
NBCUniversal/Peacock, 11:30 a.m.
Vizio, 2 p.m.
Tubi, 4:30 p.m.
Amazon, 7 p.m.
Tuesday, May 3
Samsung, 9 a.m.
Roku, 11 a.m.
Condé Nast, 2 p.m.
Snap, 4:30 p.m.
Meta, 7 p.m.
Wednesday, May 4
Blavity/Revolt Media, 9:50 a.m.
Black Enterprise, 10:25 a.m.
TikTok, 4:30 p.m.
Twitter, 7 p.m.
Thursday, May 5 (all virtual)
A+E Networks, 9:05 a.m.
Nielsen, 9:20 a.m.
Fubo TV, 9:30 a.m.
Meredith, 9:50 a.m.
Comscore, 10:10 a.m.
Crackle Plus, 11:25 a.m.
Nuestra.TV, 11:55 a.m.
Samba TV, 12:10 p.m.
Tastemade, 12:30 p.m.
Estrella Media, 12:45 p.m.
Wave Sports + Entertainment, 1:05 p.m.
Canela Media, 1:20 p.m.
The Recount, 1:55 p.m.
Vevo, 4:30 p.m.
WMX, 7 p.m.
Tuesday, May 10
Disney, 12:20 p.m.
NPR, 12:45 p.m.
WBUR, 1:10 p.m.
iHeart Media, 1:40 p.m.
Paramount, 2:35 p.m.
APM Studios Kids & Family, 3:10 p.m.
Wednesday, May 11
Sony Music, 12:05 p.m.
Slate, 12:25 p.m.
SXM Media, 1:10 p.m.
Vox Media, 2:05 p.m.
Locked On, 2:25 p.m.
Kast Media, 2:35 p.m.
Thursday, May 12
Wondery, 12:05 p.m.
WNYC Studios, 1 p.m.
TelevisaUnivision, 1:45 p.m.
POD Digital Media, 2:30 p.m.
Cafe Mocha, 2:40 p.m.
They Call Us Bruce, 2:50 p.m.
Wednesday, March 2
Thursday, March 24
Monday, March 28
Wednesday, April 6
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