IKEA to offer home insurance with Swiss financial group

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ZURICH (Reuters) – Swiss Re's digital platform and Swedish home furnishings group IKEA have joined forces to offer home insurance policies via IKEA's website, the Swiss financial group said on Tuesday.

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The product is being rolled out in Switzerland and Singapore first.

Swiss Re's iptiQ platform — which provides property, casualty, life and health insurance products to business partners — is handling the insurance cover and customer interfaces, Swiss Re said in a statement.

Portland, Oregon, United States – Dec 20, 2017 : Interior of large IKEA store with a wide range of products in Malmo, Sweden. Ikea was founded in Sweden in 1943, Ikea is the world’s largest furniture retailer.

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(Reporting by Michael Shields; Editing by Edmund Blair)

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