Budget 43-inch Hisense 4K TV is my favourite TV deal on Amazon – just £229
Amazon always has a lot of TV deals available and they're not all created equally.
But the 43% discount on the 43-inch Hisense AE7000 is a genuinely great discount on an impressive budget TV.
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- Hisense 43-inch AE7000FT 4K HDR TV, £229 (save £170) – buy from Amazon
If you're after the best TV deals online, one of the first places to go searching is on Amazon.
The retailer has slapped a 43% price drop on a 43-inch television – which I doubt is anything but a coincidence, to be honest.
Regardless, it's a hefty £170 discount from the RRP of £399, on a budget-friendly 4K TV that's perfect for the average telly buyer.
If you want to upgrade to 4K this is a great opportunity to do so at no great cost.
The 43-inch screen size might be considered small in today's market – you'll find TVs as big as 85 inches online – but for the average viewing space this is perfect.
If you're not sure what size is right for your space, where to our what size TV should I buy explainer.
Honestly, don't buy big if you don't benefit from the size, you simply won't appreciate the picture.
Since this is a smart TV, it puts Netflix, Prime Video and all the other streaming services at your fingertips (quite literally: there are keys on the remote control that can access them all).
Our pick of the best 4K UK TV deals from £249 – Samsung, Sony, LG and more
What size TV should I buy? Ideal sizes and viewing distances explained
On top of that, the 43AE7000 is a TV that comes with HDR.
That might sound like yet another meaningless acronym, but it actually stands for High Dynamic Range and it's a cool feature that turns 4K resolution up a notch by improving darks and contrast levels.
The sound is similarly fine-tuned with DTS Studio Sound – but better still, the 43AE7000 comes with built-in Alexa.
This telly has been yo-yoing in price over the last year: it first fell below £300 in January and is now the cheapest it's ever been.
- Amazon TV deals – shop now
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