Edelman's Zeno Group advises corporate clients not to weigh in on Roe v. Wade, abortion rights: report
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Public relations firm Zeno Group has reportedly advised a number of high-profile clients to avoid commenting on the leaked Supreme Court draft opinion overturning Roe v. Wade, a 1973 landmark legal ruling that protects women's rights to an abortion.
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According to an internal communication cited by Popular Information, the Edelman subsidiary created a template email to share with clients, which tells them that "the media" and others "will look for corporations to take a stand and make their views known" on the document.
"Do not take a stance you cannot reverse, especially when the decision is not final. This topic is a textbook ‘50/50’ issue," the internal communication reportedly states. "Subjects that divide the country can sometimes be no-win situations for companies because regardless of what they do they will alienate at least 15 to 30 percent of their stakeholders… Do not assume that all of your employees, customers or investors share your view."
It also reportedly advises its clients to ignore direct media inquiries about Roe v. Wade and abortion rights and to avoid pitching "breaking news networks/outlets" on any topic, noting it could be used as an opportunity to ask about Roe v. Wade and abortion rights.
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Zeno Group CEO Barby Siegel told Popular Information that the internal communication "does not accurately reflect Zeno's position or the range of counsel that we are providing to clients," adding that it was "meant to advise clients within the first 24 hours of breaking news, and its intent was to counsel clients to be measured in their immediate response to a complex developing story."
"We take seriously our responsibility to help clients proactively navigate complex societal issues, consider the actions they may take and the accompanying communications, internally and externally," a Zeno Group spokesperson told FOX Business in a statement. "We know and understand that companies are increasingly expected to take a stand on major issues, and we believe it’s right to do so when it is authentic to the organization, and consistent with their values and actions."