Google hit with 2 new antitrust lawsuits from 4 private publishers
DOJ ‘could have gone so much further’ in lawsuit against Google: Applico CEO
Applico CEO Alex Moazed on the DOJ’s lawsuit against Google as the company calls it ‘deeply flawed.’
Several private publishers filed two antitrust lawsuits against Google this week as the company comes under increasing scrutiny over its advertising and search practices.
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Dozens of state attorneys general and the Justice Department also filed two separate antitrust complaints, led by Colorado Attorney General Phil Weiser and Texas Attorney General Ken Paxton, respectively, against the tech giant on Thursday and Wednesday, respectively.
Google’s headquarters in Mountain View, Calif. (AP Photo/Marcio Jose Sanchez, File)
He added that "the lawsuits by private litigants and the enforcement actions by the federal government and the majority of the states should put an end to these market abuses."
Google declined to comment on the two private lawsuits.
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Sweepstakes Today is a publishing website that catalogs sweepstakes events happening throughout the nation so people can easily apply to win prizes.
The company says it made about $150,000 per year for about 10 years before 2012, when Google, "through both acquisitions and vertical integration, began consolidating the various markets that together constitute the online advertising market, driving out rivals, and became a direct horizontal competitor of publishers such as Sweepstakes Today," the complaint reads.
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The complaint also accuses Google of making it nearly impossible for publishers to do business with smaller advertisers that compete with Google.
“Google is now in the unusual position of representing both buyers (advertisers) and sellers (publishers), while also being in control of the exchange (which sets the auction and pricing rules) through which they interact, giving Google the incentive and ability to bias ad auction rules and prices in its own favor, which it has done for many years,” the complaint states.