Martin Lewis issues urgent warning on key signs to spot a scam
Martin Lewis says he's in a 'cold fury' over online scams
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The financial guru is calling on the Government to introduce tougher measures in the upcoming Online Safety Bill to stop big tech companies publishing fake ads that harness celebrity names. He said people have had enough and something needs to be done urgently as fraudsters are ruining people’s lives.
He told GMB viewers that the Government is being cowardly by not holding big tech to account.
Martin said: “We have had enough of scammers. The Government is being cowardly by not taking on big tech. Your job is to protect the public.”
Martin has written an open letter to Boris Johnson demanding that he cracks down on scammers using photos of, not just him, but other well known names like Lorraine Kelly and Holly Willoughby.
At the moment regulators are unable to punish the big tech platforms that get paid to publish these fake ads, despite the fact that some victims have lost hundreds of thousands of pounds.
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In an open letter to Boris Johnson, Martin said: “The UK is facing an epidemic of scam adverts.
“Every day, criminals are scamming innocent people out of life-changing amounts of money or risking their health by selling them fake health cures.
“Consumers are being targeted on a scale we have never seen before.
“One of the most common online scammers’ tricks is misusing the names and faces of well-known, trusted public figures – our names and faces – to give them a false legitimacy.”
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The letter continued: “All the signatories of this letter have been used in scammers’ adverts online, some thousands of times.
“We are writing to ask you to urgently include regulation of paid-for scam adverts within the Online Safety Bill.
“We can’t protect the public from these criminals, but you can.
“Near inaction by big technology firms means things are getting worse, not better – so we are pleading with you to step up and help in this fight to protect people.”
On his show a couple of weeks ago broadcast from a school in Hendon, North London, Martin advised viewers to always question whether an advert they see online is real.
He said this is especially true if it is endorsed by a celebrity as this is a common tactic scammers use to make people think their ad is legitimate.
Martin said: “My face is used in more scam adverts than anybody else in the country.
“I don’t do adverts – so if you ever see an advert with me in it’s a lie.”
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He told viewers to always be wary and urged them to question everything they see online that wasn’t from a trusted source.
“Never click it, never do anything without checking a proper source first,” he advised.
The financial guru has gathered the support of other celebrities who have all had their faces used in online scam and signed his letter.
These include Rob Brydon, Dawn French, Bear Grylls, Peter Jones, Davina McCall, Phillip Schofield, Bradley Walsh and Robbie Williams.
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