PewDiePie signs exclusive live-streaming deal with YouTube – and abandons DLive
CONTROVERSIAL gaming star PewDiePie has signed an exclusive live-streaming deal with YouTube.
The 30-year-old Swede, real name Felix Kjellberg, penned a similar deal with a rival platform last year but has now gone back to the website that made him a mega-star.
PewDiePie has amassed more than 104million subscribers on YouTube, making him the platform's biggest independent creator by a long stretch.
He said his new deal, which will mean he hosts all of his live-streams on YouTube, felt like a natural fit.
"YouTube has been my home for over a decade now and live streaming on the platform feels like a natural fit as I continue to look for new ways to create content and interact with fans worldwide,” the video-maker said in a statement.
"Live-streaming is something I’m focusing a lot on in 2020 and beyond, so to be able to partner with YouTube and be at the forefront of new product features is special and exciting for the future."
Neither YouTube nor PewDiePie have disclosed the terms of the deal, or how much it's worth.
The gamer, who lives in Brighton, signed an exclusive streaming deal with Dlive almost a year ago, which promised better pay terms for creators.
He gained 822,000 followers on the new platform.
YouTube has recently signed several exclusive deals with famous video-makers as part of what some are calling the "streaming wars".
Streaming stars like CouRage, Typical Gamer, and Valkyrae have all signed contracts with the US firm in recent months.
Other major streaming sites, such as Twitch and Mixer, have also signed deals with various big internet personalities.
It's estimated that the video streaming market will be worth £120billion ($149billion) by 2026, up from £30billion ($38billion) in 2018.
PewDiePie is a massive name to get on the cards for YouTube, though the Swede has weathered a fair few controversies down the years.
In September 2017, he was at the centre of a firestorm after using the racial slur "n*****" in one of his videos.
PewDiePie's antisemitism scandal
Here's everything you need to know…
- In 2017, Disney announced it would be severing links with PewDiePie over several controversial videos he had released.
- Some of the videos contained references to Nazis and were found to be antisemitic.
- Among them was one clip in which he paid two Indian nationals to hold a sign saying: "Death to all Jews."
- A statement from Disney subsidiary Maker Studios read: "Although Felix has created a following by being provocative and irreverent, he clearly went too far in this case and the resulting videos are inappropriate."
- He courted controversy again in December 2018 after doing a shout-out to an anti-Semitic video channel.
- During his Pew News segment he directed viewers to E;R, an essayist which slips anti-Semitic and misogynistic comments into videos about anime and films.
- But the 29-year-old said he wasn't familiar with the channel’s content and blasted what he called a "shame campaign".
- He said: "Anyone with the level-headed brain can tell that I don't know this guy. (It's) a shame campaign to smear my name."
- But in his most recent video, PewDiePie said he regretted promoting the channel and wouldn't have done it if he was more familiar with its content.
- He added: "I removed E;R from that video.
- "If I knew then what I knew now, I wouldn't have put him in there… I'll be more careful in the future."
He had previously found himself at the centre of a racism row when he appeared to use the word "n*****" in a video watched by 2.7million people.
The Swede sparked an anti-Semitism storm after he paid two men to unravel a banner bearing the message "Death to all Jews". The video was viewed by 6.6million people.
It resulted in his reality show being cancelled by YouTube, who dropped him from its premium advertising channel.
PewDiePie quickly issued an emotional response to the claims of anti-Semitism, appearing to choke back tears as he spoke out against the backlash.
His fans have since targeted the American journalist who unearthed the video and hacked his Twitter account in revenge for the perceived attacks on the much-loved YouTuber's reputation.
In other news, PewDiePie made a reported £54million in 2019, according to a recent report.
YouTube's highest earners were revealed in a January report – and PewDiePie topped list.
YouTube recently came under fire after it apparently ignored staff pleas to delete hateful videos to boost views.
What do you think of the PewDiePi video? Let us know in the comments!
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