Woman sells her house in just 3 weeks and saves £3,000 in agent fees
Speaking exclusively to Express.co.uk, Carrie revealed that she decided to take on the challenge while balancing her full-time job as the CEO of the creative agency Rise at Seven. On a mission to upsize to a larger property in the countryside, the 29-year-old started her search for a buyer with the help of local estate agents, though quickly realised she “knew the area and house better than they did”. And in just three weeks, she managed to sell her home without any help, while saving a staggering £3,200.
Sharing her success on Twitter, Carrie said: “I just sold my house in three weeks myself (no agents) and saved myself £3,000 in fees. And you can too… I put my 10 years in marketing to the test, adamant I can sell this house myself and save money too.”
She told Express.co.uk that her journey began when she decided to take a step further in her life and prepare to build a family, which meant upsizing to a larger home.
Carrie said: “I was looking at houses myself and found that estate agents (trying to sell me a home) wasn’t necessarily that convincing about knowing the area, selling the unique selling points of the property. I did most of the digging myself to find out the gems of houses.
“So I didn’t see the value in someone from an estate agent selling a house for me (when it came to selling my house) when I knew the area and house better than they did.”
The creative agency CEO added that her priorities didn’t align with those of the estate agents, who often focused more on things like school ratings and crime over things that she, as a millennial, “actually cares about”.
She said: “I think with working from home, there’s extra emphasis on things like local gyms and cafes, views, neighbours, wifi connection and signal.” And with her professional background to guide her along the way, the 29-year-old was reassured that she could take the challenge upon herself.
Carrie revealed to Express.co.uk that she “knows consumers more” and used her knowledge of what’s trending on TikTok and other platforms to determine “what people actually want from a house.” She added: “I felt I could hone in on those better than an estate agent. I think estate agents being the middle ‘men’ means they’re too far removed from consumers and what they actually want and care about now.”
One of the key points about what made Carrie’s house sell so quickly was “differentiation”, so she started by working out what made her house different from others. These included a south-facing garden, which can sell homes faster and earn a premium, according to Rightmove data.
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Carrie then made a PDF containing self-shot photos of both the exterior and stunning interior of her property, for which she used TikTok advice to make them look professional.
To find these tips, she noted that it was as simple as typing in “house selling photography tips”, for which two of the biggest takeaways were to do corner shots and zoom the camera out to 0.7 to “brighten” the images.
On the PDF, Carrie shared her personal story with unique insight into the property which set her apart from other “faceless” listings.
And to market the home, she used Strike which allowed her to book viewings and searches while attracting a buyer.
But while Carrie was successful in her venture, she noted that the experience didn’t come without its challenges. She said: “I think selling a house can be time-consuming, doing the pictures myself, writing the listing, doing the viewings – this of course took up a lot of my time.
“I run a marketing business myself, I didn’t necessarily have the time to do this. But when you consider selling a house in three weeks in comparison to my neighbours who have been trying to sell theirs for eight months – I actually saved a lot of time in the long run.
“My biggest takeaway from doing it was how much information there is online to do these things yourself. TikTok, YouTube and Google were my friends.”
In total, Carrie saved a staggering £3,200 by avoiding estate agent fees, finding her own solicitors, and negotiating prices.
She said: “Usually estate agents make their commission with solicitors but as I didn’t have one, I saved there also. I also saved over eight months of anxiety, and probably thousands getting a good rate when the market rates dropped.”
For those who want to do the same thing, Carrie recommended getting multiple house valuations as well as doing plenty of research to perfect your listing. The homeowner said: “I think the biggest fear selling the house myself was that I would undervalue my house and an agent would be able to get more money for it.
“So I got five people to value my house for me (this is a free service by most local agents) to ensure I listed for the right price.”
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